Something that often strikes me is hearing about all the different reasons why people found our farm. Specifically why they made the choice to intentionally include pasture-raised meat and eggs in their family’s diets. A lot of you went on the same journey as I did:
As Betsy and I were learning, we realized that there was a lot of information out there, but it wasn’t always easy to find and sort through. Even the popular documentaries advocating for changes in our food system feel like propaganda the same as the Monsanto sponsored ones arguing on the other side. Between that, social media and the frankly fake marketing information at the local natural food stores, it IS really hard for a consumer to understand the reality of our food production.
Being as closely tied to this way of farming as I am, I get to run across some great primary and secondary sources. I’d like to spend the next couple of posts here writing about a report titled Back to Grass – the Market Potential for US Grassfed Beef. It’s an “industry report” written more for farmers and policy people than eaters looking to learn more but: there’s a TON of information in it, some that was even new to me.
The full unmarked report can be found here. But I’ve also taken the time when I was reading it to highlight the article (for myself) and figured that the highlighted version might make reading a LOT easier for you – you can find the marked up version here.
We’ve written about a lot of these topics before but I found it interesting to read an industry 'business' type report.. I suspect you will as well.
A couple of things that jumped out at me when reading it that you might find interesting:
Over the next couple of posts, I'm going to spend a little time writing about some of these topics and more -- we've taken the time to write about many of these topics in the past but it's been a couple of years since we did it last. And I also wanted to give you the chance to read it for yourselves. This is a great starting point for some conversations AND a great resource for people looking to get a better snapshot for what things are like today!
As always, we'd love to hear what you think!