At its core, our standard is simply this: Never take a shortcut.
Every year we review our work and look for ways to raise healthier, tastier and more respectful foods.
Much of the food industry is shadowed by labels that aren't always clear in their standards. You can visit the link below to see more details around labeling.
We also lists our detailed standards by product.
If you still have questions, please reach out to us!
There's so much confusion around what labels mean, we want to be as clear as we can on what our labels mean.