Seeded Sliced Bread - 19.5 oz

At Hero, our founder Cole Glass set out to revolutionize the carby foods you know and love most by removing the net carbs and sugar you don't, while keeping the same great taste. Our seeded loaf gets there with resistant wheat starch and wheat protein, plus Jerusalem artichoke fiber, wheat bran, wheat germ and fava bean protein. The raisin juice concentrate on the ingredient list carries the label note "adds a dietarily insignificant amount of sugar." It's made with wheat, so it is not a gluten-free bread.

Each loaf holds 15 slices. Toast it for breakfast, or build a PB&J, chicken salad, BLT or grilled cheese; it holds up well to hearty spreads and fillings. Some of our fans keep a loaf in the fridge or freezer and find it thaws quickly.

Ingredients: WATER, RESISTANT WHEAT STARCH, WHEAT PROTEIN, YEAST, OLIVE OIL, WHEAT BRAN, CONTAINS LESS THAN 2% OF WHEAT GERM, JERUSALEM ARTICHOKE FIBER, VINEGAR, SALT, FAVA BEAN PROTEIN, RAISIN JUICE CONCENTRATE*, FLAX SEEDS, SUNFLOWER SEED KERNELS, MILLET, PUMPKIN SEEDS, GUAR GUM, MILLED FLAXSEED, CULTURED WHEAT FLOUR, WHEAT FLOUR, ENZYMES.

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Common Questions

What low-carb bread actually tastes like regular bread?
Our Hero Seeded Sliced Bread is the one we built for exactly that. Each slice has 1g net carbohydrate and 0g sugar, and shoppers often tell us it is soft and tasty and doesn't taste like a typical high-fiber or low-carb bread. We get there by baking with resistant wheat starch and wheat protein as the main ingredients after water, plus Jerusalem artichoke fiber, wheat bran and wheat germ. Breads built that way can keep a familiar texture while most of the carbohydrate is fiber. A lot of people on low-carb or keto routines, and people watching their sugar who miss regular bread, choose our loaf. Our founder, Cole Glass, started Hero to take the net carbs and sugar out of the carby foods people love while keeping the same great taste.

How do you calculate net carbs in bread, and is Hero Seeded Bread keto-friendly?
In Hero Seeded Sliced Bread, a slice has 13g total carbohydrate and 12g dietary fiber, which works out to 1g net carbohydrate. Net carbs are usually figured as total carbohydrate minus dietary fiber, since fiber isn't digested the way starch and sugar are. Most keto plans count net carbs and set a daily limit. At 1g net carb and 60 calories per 37g slice, our bread fits easily within that kind of budget, and many people on keto routines eat it. We don't declare any certifications for this loaf, so it isn't keto-certified.

How does Hero Seeded Bread compare to Dave's Killer Bread or other seeded sandwich breads?
Hero Seeded Sliced Bread differs from most seeded sandwich breads, including Dave's Killer Bread, mainly in how the slice is built. Typical seeded loaves are made mostly from whole-grain and wheat flours, so most of their carbohydrate is starch. In ours, the main ingredients after water are resistant wheat starch and wheat protein. The result is a 37g slice with 6g protein, 12g fiber, 0g sugar and 60 calories. Each slice also has 230mg sodium. Shoppers who love seeded bread like our hearty texture, though some say they'd like more seeds. A few prefer an open-crumb bakery sourdough and find ours dry.

Does Hero Seeded Bread have any sugar? Why is raisin juice concentrate in it?
Hero Seeded Sliced Bread has 0g total sugars and 0g added sugars per slice. Raisin juice concentrate is one of the minor ingredients, and our label marks it with an asterisk and the footnote: "adds a dietarily insignificant amount of sugar". Bakers use small amounts of raisin juice concentrate in bread for flavor, color and freshness.

What seeds are in Hero Seeded Bread?
Hero Seeded Sliced Bread contains flax seeds, sunflower seed kernels, millet, pumpkin seeds and milled flaxseed. We bake the loaf with olive oil, and the seeds give it a heartier texture than plain sandwich bread. Some seeded-bread fans note the seeds aren't overabundant.

Is Hero Seeded Bread gluten-free?
No, Hero Seeded Sliced Bread is not gluten-free. Wheat runs through the recipe: resistant wheat starch, wheat protein, wheat bran, wheat germ, cultured wheat flour and wheat flour are all in the ingredient list. Because it is made with wheat, it isn't suitable for anyone avoiding wheat or gluten.

Is Hero Seeded Bread good for toast and sandwiches?
Yes, Hero Seeded Sliced Bread is a sliced sandwich loaf, and shoppers use it for PB&J, chicken salad, BLTs and grilled cheese. They tell us it holds up well to hearty spreads and fillings. Many toast it for breakfast, and some eat it plain straight from the bag. With 6g protein and 12g fiber per slice, people find a sandwich on it filling. A 19.5 oz loaf gives you 15 slices, and some shoppers keep one in the fridge or freezer and say it thaws quickly.