Upside Dawn - NA Golden Ale - 12oz
Athletic Brewing Company
$2.79
Below are the available bulk discount rates for each individual item when you purchase a certain amount
- Buy 2 - 11 and get 2% off
- Buy 12 - 23 and get 4% off
- Buy 24 or above and get 8% off
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Athletic Brewing Company
Upside Dawn - NA Golden Ale - 12oz
Athletic Brewing Company exists to solve one problem: a non-alcoholic beer that actually tastes like beer. Upside Dawn Golden is brewed the same way as any craft golden ale — mashed, hopped, fermented in small batches at their own custom brewery — then carefully finished under 0.5% ABV so the malt character stays intact while the alcohol doesn't.
- Crack one after a trail run, at the crag, on a work night, or anywhere you want the ritual of a cold beer without the next-day tradeoff — it pours and drinks like a classic golden ale.
- Brewed from malted grains and hops in a process built specifically to de-alcoholize without stripping flavor — not a diluted or watered-down beer.
- Non-alcoholic by design (under 0.5% ABV) and brewed by a Certified B Corporation — made for runners, climbers, designated drivers, and anyone drinking less who still wants a real beer in hand.
Athletic Brewing Company was founded in 2017 as the first U.S. brewery fully devoted to non-alcoholic craft beer. Upside Dawn Golden is their flagship golden ale - brewed in small batches, then processed to land under 0.5% ABV while keeping the biscuity, malt-forward profile of a traditional golden ale.
Each can comes in at just 50 calories,. The brewing process is crafted to remove gluten, but because gluten content in a beer fermented from wheat and barley can't be independently verified after the fact, this beer is not certified gluten-free and may still contain trace gluten - worth knowing if you're managing celiac disease, not just cutting carbs. Because it's built on malted grains, this one isn't a fit for keto, paleo, or carnivore diets, even with its lighter calorie count.
Pour it straight from the can after a long run, alongside a cookout, or anywhere you'd normally reach for a beer but want to skip the alcohol. It holds its head, its color, and its finish like the golden ales it's modeled on. Every batch is brewed at Athletic's own facilities in the USA, keeping production close to home rather than outsourced overseas.
Athletic Brewing is a Certified B Corporation, non-alcoholic by design (less than 0.5% ABV), and brewed with fewer calories than traditional beer. Store the cans in a cool, dry place - no refrigeration needed until you're ready to crack one open cold.
Ingredients: Water, Malted Barley, Oats, Hops, Wheat, Yeast.
Common Questions
How does Upside Dawn compare nutritionally to a regular golden ale?
A typical craft golden ale runs 150-180 calories and 12-15 grams of carbs per 12 oz serving, with 4.5-5.5% ABV. Upside Dawn comes in at 50 calories and around 5 grams of carbs, with less than 0.5% ABV. The calorie drop comes mostly from the removal of alcohol, which carries 7 calories per gram and normally accounts for most of a beer's caloric load. You get the same malt bill and brewing process, just without the alcohol calories riding along with it.
How do they get the alcohol out without losing the beer flavor?
Athletic Brewing ferments a full-strength wort from Vienna malt, malted barley, wheat, and oats, then uses a proprietary process to strip out the alcohol after fermentation rather than limiting fermentation upfront. This matters because low-and-slow fermentation methods (used by many competitors) tend to leave beer thin and worty-tasting, while post-fermentation alcohol removal preserves more of the malt-derived esters and biscuity character. The result is a beer that finishes under 0.5% ABV but still carries the color, head retention, and mouthfeel of a conventional golden ale. It's the same reason non-alcoholic wine producers use vacuum distillation instead of just underfermenting the grapes.
Does this fit a keto or low-carb diet?
Not well. At roughly 5 grams of carbs per can, Upside Dawn is lower-carb than a standard beer but still not compatible with strict keto, which typically caps total daily carbs at 20-25 grams. Two cans would use up 20-40% of a daily keto carb allowance. It's a reasonable choice if you're simply watching calories or cutting alcohol, but if you're tracking net carbs tightly, this isn't a zero-carb swap the way spirits or hard seltzer sometimes are.
Can I cook with this instead of regular beer?
Yes, and it works particularly well in recipes where beer is used for flavor rather than for its alcohol content, like beer-battered fish, beer bread, braised bratwurst, or a beer-cheese dip. Because the alcohol has already been removed, you skip the step of simmering off alcohol content, which means slightly less liquid reduction time in braises and stews. The malt sweetness holds up in baking, so it's a solid substitute in beer bread or pretzel dough recipes that call for a golden ale. One adjustment: since it won't reduce down with the same intensity as full-strength beer, you may want to add it a bit later in a braise rather than at the start.
What does the B Corp certification actually verify?
B Corp certification is issued by the nonprofit B Lab and requires third-party verification of a company's social and environmental performance, governance, accountability, and transparency, scored against a public standard. It's not a food safety or nutrition claim; it audits how the business operates, including supply chain practices, worker treatment, and environmental impact, and requires recertification every three years. Athletic Brewing has held this certification since early in the company's history, which is publicly verifiable through B Lab's own directory. It doesn't tell you anything about the beer itself, but it does confirm the company's practices have been externally reviewed rather than self-reported.
Is this actually gluten-free?
No, and this is worth taking seriously if you have celiac disease. Upside Dawn is brewed from wheat and malted barley, then processed to reduce gluten content, which is different from being brewed from inherently gluten-free grains like sorghum or rice. The problem is that once gluten proteins are broken down during processing, standard ELISA testing can't reliably detect remaining gluten fragments, so the FDA doesn't allow a gluten-free label on beers made this way. If you're managing celiac disease rather than just avoiding gluten for comfort, choose a beer brewed from gluten-free grains from the start rather than one labeled 'gluten reduced.'
Why is this only 0.5% ABV instead of fully alcohol-free?
Under 0.5% ABV is the threshold the U.S. and most other countries use to legally classify a beverage as non-alcoholic, and it's extremely difficult to get any fermented product to exactly 0.0% without additional processing that can strip flavor along with the alcohol. For context, that's roughly the same trace alcohol level found in some kombucha, ripe bananas, or orange juice that's been sitting out, due to natural fermentation. Athletic Brewing targets this threshold specifically so the beer can still carry real malt and hop character from full fermentation rather than being brewed as alcohol-free from the start, which tends to produce a thinner, less beer-like result.
Each can comes in at just 50 calories,. The brewing process is crafted to remove gluten, but because gluten content in a beer fermented from wheat and barley can't be independently verified after the fact, this beer is not certified gluten-free and may still contain trace gluten - worth knowing if you're managing celiac disease, not just cutting carbs. Because it's built on malted grains, this one isn't a fit for keto, paleo, or carnivore diets, even with its lighter calorie count.
Pour it straight from the can after a long run, alongside a cookout, or anywhere you'd normally reach for a beer but want to skip the alcohol. It holds its head, its color, and its finish like the golden ales it's modeled on. Every batch is brewed at Athletic's own facilities in the USA, keeping production close to home rather than outsourced overseas.
Athletic Brewing is a Certified B Corporation, non-alcoholic by design (less than 0.5% ABV), and brewed with fewer calories than traditional beer. Store the cans in a cool, dry place - no refrigeration needed until you're ready to crack one open cold.
Ingredients: Water, Malted Barley, Oats, Hops, Wheat, Yeast.
Common Questions
How does Upside Dawn compare nutritionally to a regular golden ale?
A typical craft golden ale runs 150-180 calories and 12-15 grams of carbs per 12 oz serving, with 4.5-5.5% ABV. Upside Dawn comes in at 50 calories and around 5 grams of carbs, with less than 0.5% ABV. The calorie drop comes mostly from the removal of alcohol, which carries 7 calories per gram and normally accounts for most of a beer's caloric load. You get the same malt bill and brewing process, just without the alcohol calories riding along with it.
How do they get the alcohol out without losing the beer flavor?
Athletic Brewing ferments a full-strength wort from Vienna malt, malted barley, wheat, and oats, then uses a proprietary process to strip out the alcohol after fermentation rather than limiting fermentation upfront. This matters because low-and-slow fermentation methods (used by many competitors) tend to leave beer thin and worty-tasting, while post-fermentation alcohol removal preserves more of the malt-derived esters and biscuity character. The result is a beer that finishes under 0.5% ABV but still carries the color, head retention, and mouthfeel of a conventional golden ale. It's the same reason non-alcoholic wine producers use vacuum distillation instead of just underfermenting the grapes.
Does this fit a keto or low-carb diet?
Not well. At roughly 5 grams of carbs per can, Upside Dawn is lower-carb than a standard beer but still not compatible with strict keto, which typically caps total daily carbs at 20-25 grams. Two cans would use up 20-40% of a daily keto carb allowance. It's a reasonable choice if you're simply watching calories or cutting alcohol, but if you're tracking net carbs tightly, this isn't a zero-carb swap the way spirits or hard seltzer sometimes are.
Can I cook with this instead of regular beer?
Yes, and it works particularly well in recipes where beer is used for flavor rather than for its alcohol content, like beer-battered fish, beer bread, braised bratwurst, or a beer-cheese dip. Because the alcohol has already been removed, you skip the step of simmering off alcohol content, which means slightly less liquid reduction time in braises and stews. The malt sweetness holds up in baking, so it's a solid substitute in beer bread or pretzel dough recipes that call for a golden ale. One adjustment: since it won't reduce down with the same intensity as full-strength beer, you may want to add it a bit later in a braise rather than at the start.
What does the B Corp certification actually verify?
B Corp certification is issued by the nonprofit B Lab and requires third-party verification of a company's social and environmental performance, governance, accountability, and transparency, scored against a public standard. It's not a food safety or nutrition claim; it audits how the business operates, including supply chain practices, worker treatment, and environmental impact, and requires recertification every three years. Athletic Brewing has held this certification since early in the company's history, which is publicly verifiable through B Lab's own directory. It doesn't tell you anything about the beer itself, but it does confirm the company's practices have been externally reviewed rather than self-reported.
Is this actually gluten-free?
No, and this is worth taking seriously if you have celiac disease. Upside Dawn is brewed from wheat and malted barley, then processed to reduce gluten content, which is different from being brewed from inherently gluten-free grains like sorghum or rice. The problem is that once gluten proteins are broken down during processing, standard ELISA testing can't reliably detect remaining gluten fragments, so the FDA doesn't allow a gluten-free label on beers made this way. If you're managing celiac disease rather than just avoiding gluten for comfort, choose a beer brewed from gluten-free grains from the start rather than one labeled 'gluten reduced.'
Why is this only 0.5% ABV instead of fully alcohol-free?
Under 0.5% ABV is the threshold the U.S. and most other countries use to legally classify a beverage as non-alcoholic, and it's extremely difficult to get any fermented product to exactly 0.0% without additional processing that can strip flavor along with the alcohol. For context, that's roughly the same trace alcohol level found in some kombucha, ripe bananas, or orange juice that's been sitting out, due to natural fermentation. Athletic Brewing targets this threshold specifically so the beer can still carry real malt and hop character from full fermentation rather than being brewed as alcohol-free from the start, which tends to produce a thinner, less beer-like result.
- __Storage_Location:
- Dry
- __Volume:
- 400
- __Owner:
- TCFarm
- __badge:
- Non-Alcoholic